Why people visit your site?

People visit to know for the company description and key products/services you provide.

1. To know who you are?
     In brief not like long as in "About" page 
2. The products and services that you are providing
     Mention key products most popular/recent (but brief in Home page). 
3.  Make sure to include News & Events (the recent one)
     Not too much space using on home page but a link to a dedicated News & Event pages
4. Customer Interaction
     -Incorporate logos of customers, press or affiliated. 
     - “Call-to-action” buttons for response directing them to do something & stay longer.
5. Homepage Visuals
     -Be attracting with graphic (of less size to avoid delay)  -read this article. 
        > photos and videos attracts people much
            Header --- customized graphic as header
                             --- Includes name, logo, and/or motto. 
                             --- Not too busy & complements your site’s color scheme. it serve for brand.
            Enhance Data --- data, charts & graphs help better.
            Break Up Text — worse without image; break paragraphs with images that complement/support content.    
      - Make sure does not need to scroll left-and-right & up down to access.
      - Only most important info 
      - Not to cram too much information.

 6. Where to Get Graphics
       - your computer, if not takes new pictures (appropriate&quality)
       - Flickr — images shared by the common person. Do research for quality/related
       - Stock.XCHNG — free photography
       - iStockPhoto —   paid photography of quality.
       - How to Format Graphics format/edit with Webs photo app. Advanced editing with PhotoShop and 
          Macromedia Fireworks to enhance.
       -  Do’s and don’ts

1. No clip art.
2. No graphics having too much going on, clash site’s colors, or flash. 
3. No blurry images
4. Do balance your text and images, No too large/small, no too many on one page.
5. Do use file names for your graphics that contain keywords related to your site’s content for SEO.

7. Final Tips on Homepages

• A clear navigation bar  The navigation bar gives a clear preview of the type of information that your site contains.
• Be clear and concise — Include brief descriptions, not long ramblings on your homepage. Use 100-350 words total and elaborate on other pages.
• Be audience-conscious — Be conscious of your target audience. Attract new customers and maintain loyalty for older.
• Update often — for up to date products/services.
• Preview and test — Make sure to preview your homepage before publishing to ensure it is the image you want to present to your customers. Also test the page to make sure that all links and images work, and also skim for typos.